Fashion house GIVENCHY unveiled their Spring Summer 2022 advertising campaign featuring models Kendall Jenner, Iselin Steiro, Steinberg, He Cong, Babacar N’doye, and Ilias Loopmans lensed by fashion photographer Heji Shin. In charge of creative direction was Matthew M. Williams, with art direction from Sarah Jayne Todd, set design by David White, and casting direction by Piergiorgio Del Moro & Samuel Ellis Scheinman. Styling is work of Panos Yiapanis, with beauty from hair stylist Duffy, makeup artist Lucia Pieroni, and manicurist Alexandra Janowski. Video direction by film-maker Errol Rainey.
For the Spring-Summer 22 collection, I wanted to build on the tradition of Givenchy’s history while also really looking towards the future. To do this, I worked with people I admire across different disciplines who have truly unique perspectives including the artist Josh Smith, whose iconic work is incorporated throughout the collection – Matthew M. Williams, Givenchy’s creative director.
Artwork by © Josh Smith – Courtesy of the artist and David Zwirner
