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SSENSE GLOBAL

Love Parade: GUCCI Spring Summer 2022 Collection

February 22, 2022
in Ad Campaigns, Celebs, Female Models, Gucci, Jared Leto, Liu Wen, Male Models, Menswear, Mert + Marcus, Miley Cyrus, Spring Summer 2022 Campaigns, Videos, Womenswear
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GUCCI
©GUCCI, Photography by Mert Alas and Marcus Piggott

Luxury house GUCCI unveiled their Spring Summer 2022 Love Parade campaign captured by fashion photography duo Mert Alas and Marcus Piggott, with creative direction from Alessandro Michele. The campaign stars Beanie Feldstein, Deng Lun, Jared Leto, JJ Lee, Liu Wen, Miley Cyrus, and Snoop Dogg, alongside Alton Mason, Cici Tamez, Elibeidy Dani, Kuya Okai, Lex Peckham, Lily McMenamy, Luke Clod, Luke Sadler, Metta Irebe, Sam Hough, Sammy Pandolfi, and Souleymane Sacko. In charge of art direction was Christopher Simmonds, with styling from Jonathan Kaye. Beauty is work of hair stylist Paul Hanlon, and makeup artist Thomas de Kluyver.

SSENSE GLOBAL

I thought about how my mother raised me as a devout worshipper of beauty. About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies – Alessandro Michele, Gucci’s creative director

GUCCI
©GUCCI, Photography by Mert Alas and Marcus Piggott
GUCCI
©GUCCI, Photography by Mert Alas and Marcus Piggott
GUCCI
©GUCCI, Photography by Mert Alas and Marcus Piggott
GUCCI
©GUCCI, Photography by Mert Alas and Marcus Piggott
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Tags: ad campaignscelebsmenswearSS22VideosWomenswear

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      • Fall Winter 2022.23 Campaigns
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