Luxury house GUCCI unveiled their Spring Summer 2022 Love Parade campaign captured by fashion photography duo Mert Alas and Marcus Piggott, with creative direction from Alessandro Michele. The campaign stars Beanie Feldstein, Deng Lun, Jared Leto, JJ Lee, Liu Wen, Miley Cyrus, and Snoop Dogg, alongside Alton Mason, Cici Tamez, Elibeidy Dani, Kuya Okai, Lex Peckham, Lily McMenamy, Luke Clod, Luke Sadler, Metta Irebe, Sam Hough, Sammy Pandolfi, and Souleymane Sacko. In charge of art direction was Christopher Simmonds, with styling from Jonathan Kaye. Beauty is work of hair stylist Paul Hanlon, and makeup artist Thomas de Kluyver.
I thought about how my mother raised me as a devout worshipper of beauty. About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies – Alessandro Michele, Gucci’s creative director
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