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Lighthearted: HERMÈS Spring Summer 2022 Collection

February 21, 2022
in Ad Campaigns, Female Models, Hermes, Male Models, Menswear, Spring Summer 2022 Campaigns, Videos, Womenswear
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HERMÈS
©HERMÈS, Photography by Jack Davison

Luxury house HERMÈS unveiled their Spring Summer 2022 campaign featuring models Cheikh Dia, Merlijne Schorren, Raynara Negrine, and Taemin Park lensed by fashion photographer Jack Davison. In charge of styling was Brian Molloy, with set design from Herve Sauvage. Beauty is work of hair stylist Stephane Lancien, and makeup artist Karim Rahman.

“Like bubbles floating up into the air, the spring-summer 2022 collection transports us towards bright skies. The collection’s colour palette gallops from yellow to turquoise, from pure white to tender pink. Sunlight glides along shoulder lines and skims over leather, over red lips, or over the gold of a handle on a Kelly bag in black box calfskin. Leather becomes graphic lightness, mouliné wool merges and transforms: spring-summer silhouettes invite material oxymorons and layered textures. Inspired, narrative and mysterious, each Hermès scarf design tells a story and carries the illustrator’s mark. Whether the scarf draws us to an island in springtime or to other horizons, it always promises a journey.” – from Hermès

HERMÈS
©HERMÈS, Photography by Jack Davison
HERMÈS
©HERMÈS, Photography by Jack Davison
HERMÈS
©HERMÈS, Photography by Jack Davison
Jack Davison
©HERMÈS, Photography by Jack Davison
Jack Davison
©HERMÈS, Photography by Jack Davison
Jack Davison
©HERMÈS, Photography by Jack Davison
Tags: ad campaignsmenswearSS22VideosWomenswear
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