Luxury footwear brand JIMMY CHOO and French fashion house MUGLER collaborated on a capsule collection that celebrates femininity, confidence, power and glamour. The collection was inspired by the ideas of the extreme and of empowerment. It brings unique fusion of two different aesthetics that share strong and dramatic perspectives. Fashion photographer Harley Weir captured the campaign featuring Sora Choi, Aweng Ade-Chuol, and Eartheater. In charge of styling was Haley Wollens, with creative direction from Casey Cadwallader and Sandra Choi, and production by Partner Films. The campaign exudes energy and strength, and it encapsulates the empowerment of women.
Mugler and Jimmy Choo are about strength – our women are strong, glamorous and in-control. Here, our women are literally the centre of every image: they are the stars. That these images are captured by a female photographer also adds an extra dimension – Harley’s work always celebrates femininity, a view of women by a woman. There’s an inherent strength to that, which is very Mugler, and quintessentially Jimmy Choo. – Sandra Choi, Creative Director Jimmy Choo
A shoe finishes the look and defines character. I have always associated Jimmy Choo with a very strong sense of sculpture in shoes, a balance of sharpness and curve. Both Mugler and Jimmy Choo are forward and sensual, and both worn by strong and confident women. That’s why this collaboration makes so much sense. There’s a clear synergy between Sandra and I when we work together. – Casey Cadwallader, Creative Director Mugler