Fashion house Momonì presented the Fall Winter 2022.23 Womenswear Collection, with a fashion film presented today, as a part of Milano Fashion Week. The Day Dreamer Collection explores an on the road journey through relaxing Nordic landscapes, exploring unknown and less frequented destinations. The collection is designed to be versatile, following the stages of a journey in a relaxing atmosphere, with comfy-chic apparel suitable for the harshest winters, and softer total looks with functional elegance. The star of brand’s fashion film, directed by Andrea Calvetti, is model and actress Greta Ferro. The film tells of a journey that takes place in the dreamer’s mind and is transformed into an adventure of emotions and sensations, a sensory escape to reconnect with a new, profound sense of harmony. A celebration of hygge style that becomes a way of being and dressing.
FALL WINTER 2022.23 COLLECTIONS
With new awareness in the wake of a global crisis, we realize the growing need for security and protection and try to reconcile it with the desire for adventure and freedom. We need to reconsider the way we live together and the impact our choices have on the future of our planet. – from Momonì
Elegance and comfort accompany the winter atmosphere, where the anticipation of summer is found in camouflower prints of herbs and flowers on silk twill, while ecoprinting-style designs evoke bouquets collected and left to dry between the pages of a newspaper as a souvenir. Relaxed, enveloping silhouettes feature kaleidoscopic botanical motifs of berries, acorns and small squirrels, while the cells of a beehive inspire geometric shapes with a retro vibe on long shirtdresses and maxi shirts. The gentle shades of twilight become an invitation to relax, which is reflected in silk dresses and shirts to pair with soft bouclé knitwear in organic wool and sustainable alpaca. Prints on crêpe de chine capture the glow of the northern lights and draw inspiration from elements of Nordic folk art such as Dala horses, also featured on romantic jacquard knits. – from press release
