Fashion brand OOF WEAR Fall Winter 2022.23 Womenswear and Menswear Collection with a digital presentation, on February 24th, during the ongoing Milano Fashion Week. The Let’s Dance collection showcases brand’s pop soul and the whimsical, surreal charge that makes its iconic creations original, and above all, richly coloured. The collection is rich in colors and patterns, but also in cool mixes of prints and different materials. The fashion film was directed by Andrea Calvetti with background animation by Jonas Kalmbach and artistic direction by Sofrito Kiski and Andrea Calvetti.
The film is about the magical transformation of a cable car into a “space” disco suspended in a remote galaxy, where the boredom of waiting turns into a crazy, wild dance, which none of the passengers can sit out. OOF WEAR immediately becomes of extra-terrestrial interest. Passengers sport the new collection: long puffer coats in pop shades and jackets bright with colour, floral and spotted patterns featuring original material combinations. Cosy eco-fur, perfect for her but also ideal for him, alongside padded jackets in bright nylon that conceal a completely recycled soul. Pants reinterpret the technical approach in a colour-block version with sportswear details while maintaining an 80’s vintage vibe, and come in a range of fits from slim leggings to loose and baggy. – from OOF WEAR