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SSENSE GLOBAL

Strength & Fragility: ZIMMERMANN Spring Summer 2022 Collection

February 10, 2022
in Ad Campaigns, Elite Models, Female Models, Giedre Dukauskaite, MEGA models, Models 1, Spring Summer 2022 Campaigns, Unique Denmark, Videos, Women Model Mgmt, Womenswear, ZIMMERMANN
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ZIMMERMANN
©ZIMMERMANN, Photography by Benny Horne

Australian fashion brand ZIMMERMANN enlists supermodel Giedre Dukauskaite to star in their Spring Summer 2022 campaign captured by photographer Benny Horne. In charge of styling was Romy Frydman, with art direction from Gabriele Hackworthy, creative direction by Emil Vrisakis at Smile Agency, casting direction by Anita Bitton at The Establishment, and production by Anna Zantiotis Productions. Beauty is work of hair stylist James Rowe, and makeup artist Jodie Boland. Video direction by Andy Swartz. The Dancer collection explores dualities such as strength and fragility, movement and structure, dark and lightness, self-discipline and creative intuition.

SSENSE GLOBAL

This season we explored the ideas of strength and fragility. We thought about dance – an appreciation of the power and athleticism, the graceful movement and fluidity of a dancer on the stage. It was also an opportunity to look to nature and all its beauty and resilience. These influences shaped the way we approached each element of the collection; we tried to create a feeling of balance in each look – Nicky Zimmermann, Creative Director

ZIMMERMANN
©ZIMMERMANN, Photography by Benny Horne
ZIMMERMANN
©ZIMMERMANN, Photography by Benny Horne

“Ballet is a central theme inspiring bodysuits and floor sweeping chiffon skirts worn with wrap cashmere tops, and heels with ankle-tied ribbons. Gathered miniskirts in graffiti prints, cargo jumpsuits and silver sweatpants channel the ease and freedom of dancers off duty or in-between rehearsal. Contrastingly, there is a black-tie influence that elevates the looks to a sense of occasion, with tuxedo shirts and tailored dinner jackets with belted waists bringing a sharpness to floating gowns and tumbles of tulle. An incredibly intricate embroidery technique combining individual pieces of curved lace and laser cut pieces create a feather impression recalling the magic of swan-lake; the story’s darker undertone seeping through in statement black. Feathers are also cast in rose-gold and featured in accessories such as chokers and clutch purses.” – from Zimmermann

ZIMMERMANN
©ZIMMERMANN, Photography by Benny Horne
ZIMMERMANN
©ZIMMERMANN, Photography by Benny Horne
ZIMMERMANN
©ZIMMERMANN, Photography by Benny Horne
Giedre Dukauskaite
©ZIMMERMANN, Photography by Benny Horne
Giedre Dukauskaite
©ZIMMERMANN, Photography by Benny Horne
Giedre Dukauskaite
©ZIMMERMANN, Photography by Benny Horne
Giedre Dukauskaite
©ZIMMERMANN, Photography by Benny Horne
Giedre Dukauskaite
©ZIMMERMANN, Photography by Benny Horne
Giedre Dukauskaite
©ZIMMERMANN, Photography by Benny Horne
Giedre Dukauskaite
©ZIMMERMANN, Photography by Benny Horne
Tags: ad campaignsSS22supermodelsVideosWomenswear

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