Luxury jewelry house TIFFANY & CO. unveiled their latest TIFFANY CITY HARDWEAR 2022 campaign starring the brand’s ambassador Blackpink’s Rosé lensed by fashion photographer Mario Sorrenti. For the campaign, Rosé is wearing the latest bold diamond-intensive designs from the collection. The intimate and powerful portraits were shot in a deliberately stark, reductionist space. The campaign includes existing Tiffany City HardWear‘s pavé diamond styles, as well as the new necklace and bracelet that feature striking links made of black titanium, 18k rose gold and diamonds. The necklace and bracelet will be available for purchase from July, while the new full pavé diamond styles will be available from November 2022. This is Rosé’s second campaign for the brand.
“Tiffany City HardWear first debuted in 2017 and has since become one of Tiffany’s signature jewelry collections. Its iconic gauge link motif, based on a 1971 bracelet from The Tiffany Archive, and industrial shapes are a tribute to the power and edge New York City – a nod to the rebellious energy of its streets. Yet, no matter how subversive, the Tiffany City HardWear designs are elegant and sophisticated expressions of the fierce, feminine spirit that defines the collection.” – from Tiffany & Co.