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PFW: DIDU Fall Winter 2022.23 Collection

For the Fall Winter 2022.23 Collection, DIDU explores designer’s internal converstaions


Fashion brand DIDU presented the Fall Winter 2022.23 Womenswear Collection with a fashion film, introduced on March 2nd, during the ongoing Paris Fashion Week. The Lost In Transition collection expresses designer’s internal converstaions, focusing on the personal journey we must all travel to reconcile different facades and aspects of ourselves. The DIDU woman this season is found not in the one, but the many – seemingly incompatible characters, personas, personalities and egos within us all, and how one-by-one they take the lead as we move throughout the world. The collection is a love letter to ourselves, and it embraces every role we play in life. The colorways for this season are dramatic and full of contrast. 


DIDU represents female futurism, a third space liberated from expectation and deeply connected to the power and beauty of the body. To the external world, clothing is our outermost layer, a skin atop our skin. This relationship between the garment and the body is central to Di Du’s philosophy of cutting away the unnecessary to bravely expose the body – powerful, sensual, authentic and unashamed. Slashed, flashed, frayed, and distorted, her work hangs between tension and release proposing a fluid and dynamic new elegance. – from DIDU


Creative Director: Di Du
Co-director: Zihao Su
Producer: Lu Ka Wang -Shylight Films
Director of Photography: Vanon Li
Music: Cora
Editing: Yac
Models: Chingi, Cora, Aihui, Guazi, Mongchi Chio, Si Qian, Chunhui Zhou
Production design: Wenkai Wang
Production Manager: Echo Yuan
Decor: Xunzi Wang
B Camera: Kuo Lang
Drone operator: Zheng Zhang
Camera technician: Yunhe Ba
DIT: Sherry Niu
Gaffer: Zhenwei He
Grip: Ping Wang, Cheng Cheng, Tianwei Bao, Bing Wang
Lookbook photographer: Jianhui Pan
Styling: DIDU Team
Casting: DIDU Team
Hair: Shenglong, Zhuangzhuang
Make-up: Jiaqi Li, Yan Li
Dresser: Yujuan Wang, Chunyan Wang
Location: Jiulong Mountains Resort, Pinghu

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