Spanish luxury fashion house LOEWE collaborates with performance brand ON on a limited edition capsule collection of shoes and apparel designed for modern adventure. Brands have reimagined long established craft skills, combining a focus on sustainability with an emphasis on applying the handmade to techical pieces. The collection is crafted for city life and the great outdoors. The campaign was captured by Gray Sorrenti starring actress and model Camila Morrone and recording artist Duckwrth.
CAPSULE COLLECTIONS
Crafted for city life the great outdoors, the collection features LOEWE editions of On’s iconic Cloudventure and Cloudrock performance shoes for both men and women. Available in five colourways —Gradient Khaki, Gradient Grey, Gradient Blue, Gradient Orange and Space Blue— the shoes feature both On’s trademark technologies, the MissiongripTM rubber outsole and the SpeedboardTM mid-sole hidden plate, as well as a recycled polyester upper, hand-pressed marbled outsoles, brass eyelets and a matte or iridescent mudguard. Outdoor footwear is paired with six ready-to-wear pieces for women and seven for men, each built with a unique blend of performance properties and key On features— weatheradaptable Running Pants, a moisture-wicking Waterproof Anorak, temperature regulating Performance-T t-shirts and a unisex customizable insulation three-layer Parka. – from press release
The collection is available on loewe.com and on-running.com, and in selected LOEWE stores.
