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PFW: RUI Fall Winter 2022.23 Collection

With the Fall Winter 2022.23 Collection, RUI brings body inclusive looks


Fashion brand RUI presented the Fall Winter 2022.23 Womenswear Collection on March 5th, during the recently finished Paris Fashion Week. The collection is about an observation of ambiguous impact from a significant decision or subtle changes that we pay less attention to. For the season, brand explores a genuine functionality and the innovative use of wool and cashmere, orchestrated by a startling honesty between tenderness and strength. The body inclusive collection brings nuanced and fresh looks pushing the boundaries of form, silhouette and surface. 



Ingenious design can be found in simple but smart pieces. Offering styling versatility, a cyan halter top can be worn in front-or-side ways. One dot-shaped jacquard fabric after artful warping turns into an exquisite dress, skirt, or tube scarf, like the Möbius strip. Looking more closely at those unnoticed details in AW22, there is a lot to unpack: a merlot hat flats as the 2D circle but appears connected with water chestnuts crack after unfolding; the knitted pointelle long dress presents peacock feathers sheer; pleated allochroic pants and dress spiral twisted like shells, and worsted wool fabric shows gloss and gentleness on suits. Interpreted RUI’s signature piece with a photo humorously, that’s how the first T-shirt was born, which echoes with a few street senses that the embroidery wool hoodie and flared trousers created. RUI’s signature beading technique recurs in handmade crochet pieces, while the extremely skin-friendly fluffy miniskirt and tube top form a safe space for everyone to land, it also delivers a natural lived-in feeling. – from RUI


Video by : Luthfi Darwis
Photographer : Xiangyu Liu
Styling : Laëtitia Gimenez
Casting : Sébastien Hernandez Bertrand
Models : Paola, Cleopatra, Honest, Segolene, Lili, Dami, Meg, Hodi, Sarah, Titouan
Hair : Yann Turchi
Make-Up : Aurore Gibrien
Choreographer : Nicolas Huchard
Music : Qu Qiu Fan
Location : Palais de Tokyo / Galerie du Capricorne
Production : Sitdown
Head of Production : Jenny Pretschker
Production Director : Mathilde Hesse

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