Discover SPORTMAX Fall Winter 2022.23 Collection, that explore seduction and sensuality of powerful, body conscious, erotic silhouettes, presented on February 26th, during the recently finished Milan Fashion Week. “Dial ‘S’ for…” collection is a manifesto of empowerment. For the season Sportmax deconstructs deeply-engrained fetishist ideals of the femme fatale. They reinterpret archetypes such as Lilith, the primordial “she demon”; Kim Novak, the Hitchcockian muse of Vertigo; Catherine Deneuve, the female predator of The Hunger; the retro-futuristic portrayal of Sean Young in the Blade Runner and the legacy of pin-up cartoon character Jessica Rabbit. The collection examines three golden decades of power dressing: The hourglass jackets of the 40s, the exaggerated shoulders with body-hugging pencil skirts of the 80s, and the porn-chic, androgynous minimalism that emerged from the 90s.
“As in the photographic legacy of Helmut Newton, Guy Bourdin or Cheyco Leidmann,sophisticated eroticism explodes in surprising necklines, slits and pronounced waistlines. Bold structures are tailored into ensembles to enhance their shape: contemporary reinterpretations of bodices and padding artfully embrace the female curves. A twilight palette is awashed in black, midnight blue, hints of coffee and nude, as well as penetrating splashes of fuchsia and red. Fluorescent accents enliven double-faced ensembles crafted with techno fabrics. Materials range from structured, typical of tailoring, to soft leather for a curated contrast against looks covered in luminescent rhinestones. This season, wool has been rendered so elastic it resembles jersey. Jersey is another key element, as the focus turns to enhancing body shapes with iconic pieces like the Impossible Dress, whose edges are held together by thin PVC strips. Accessories come to life in an impulsive language of tribal references. Footwear also draws attention to the fetish associated with the décolletés which come to the fore in sharp tip and hyper-slim heels. Bags are sculpted in forms of micro and macro clutches, available in an array that ranges from animal print to solid color and glossy patent leather.” – From Sportmax