Fashion brand VERSACE JEANS COUTURE presented their Spring Summer 2022 Collection with a fashion film titled Summer Daze captured by director Vincent Catel. The film tells a modern coming of age story. Finnish photographer Osma Harvilahti captured the campaign featuring models Brian Alar, Imán Kaumann Madelaire, Lazar, and Yuki van Gog. In charge of styling was Allegra Versace Beck, with casting direction from DM Casting.
“The campaign’s focus on the intensity, purity, and uncontrolled emotion of young adulthood echoes the collection’s eruption of clashing prints and color. Prints – forever a part of the Versace Jeans Couture visual identity – are riotous and bright, with max and mini florals, leopards, and the unfurling golden leaves of the classic Baroque print. Looks feel haphazardly put together and fully reflective of the young cast’s embrace of life in its myriad colors.” – from Versace Jeans Couture
