Fashion house LOEWE unveiled their PAULA’S IBIZA Spring Summer 2022 Collection, that celebrates hedonism and sensuality, and brings carefree attitude, with uncomplicated, and easy to wear looks. The collection includes ready to wear pieces and accessories, as well as new eau de toilette named LOEWE Paula’s Ibiza Eclectic. Designer Jonathan Anderson reimagines the collection staples with a playful touch – dresses and tops come in all over sequins, casual shirts are made in silk, pure white is counterbalanced by outbursts of glitter, sequins, and bright notes of orange, pink, red, and green.
“Accessories carry the same playful and colourful vibrancy. Sequined platform mules condense the idea of sparkle and party, there are also espadrillas and a new textured jersey version of our Flow Runner. Ombrè color recalling the psychedelic sunsets of Ibiza is applied to our iconic styles such as Puzzle, Hammock, Amazona and Goya. Denim is a big part of the collection, the Flamenco clutch is made in denim, while the Anagram is blown-up and turned into a cut-out in leather and canvas totes and pockets. Woven straw and raffia is the main story when it comes to the Paula’s Ibiza accessory offer, and we added color, in ombrè gradients, to that too, together with playful geometries on large and small totes and buckets. Small leather goods with marquetry cocktail motifs, sunglasses, hats, charms, and jewelry provide further fun.” – from LOEWE
Fashion photographer Gray Sorrenti captured the campaign. In charge of creative direction was Jonathan Anderson, with styling from Benjamin Bruno, art direction by M/M (Paris), and casting direction by Midland. Beauty is work of hair stylist Jawara, and makeup artist Petros Petrohilos. Stars of the campaign are Akito Mizutani, Ascrime, Binta Diacko, Iannis Ctelin, Dasha Page, Tristan Vasseur, Gaïa Zimmermann, and Rayan Mazuel.
The collection will be available for purchase from April 14th.