Luxury house PRADA unveiled their LINEA ROSSA Spring Summer 2022 Collection with a campaign featuring models Wang Hang, Daiki Koga, Luard Fyson, and Shiva Ruby lensed by fashion photographer Johnny Dufort. In charge of video direction was Albert Moya, with art direction from General Idea Agency. The collection, that fuses function and fashion, was inspired by the energy and motion of sport, and it brings progressive sportswear made from technologically advanced fabrics.
“Pared-back, sleek, multi-functional and contemporary yet reflecting the roots of Prada Linea Rossa in the minimal lines of 1990s fashion, the collection is defined by stark monochrome and greyscale. Pioneering fabric innovation transforms the relationship of the body and its clothing: bio-ceramic polyester piquet allows the body to maintain constant temperature, while the new bio based nylon is abrasion resistant and lightweight, and naturally helps control the production of bacteria.” – from Prada
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