Kim Kardashian‘s shapewear brand SKIMS enlists Grammy-winning musician Rosalía to star in their first bilingual campaign captured by fashion photographer Donna Trope. In charge of beauty were hair stylist Akki Shirakawa, makeup artist Raisa Flowers, and manicurist Mei Kawajiri. The campaign highlights pieces from the brand’s Cotton Collection, made from soft and natural fibers. The collection includes elevated underwear and lounge pieces designed for comfort and ease.
Rosalía’s willingness to push the boundaries and experiment with her music and personal style has been a huge inspiration for me. This campaign is all about the energy and confidence that she brings to the world. I’m especially excited that she’s wearing pieces from our best-selling Cotton Collection – they’re classic, cool and breathable everyday essentials that everyone feels good in. – Kim Kardashian