Euphoria’s Angus Cloud is the Face of AMIRI Icon campaign captured in Los Angeles by fashion photographer Karim Sadli. Brand’s founder Mike Amiri chose the actor for their innagural Icon campaign because of their mutual passions and intrests in artistry. The actor is captured in a series of artistic portraits guided by the brand’s distinctive lens. The campaign shows Cloud’s creative free-spirit in an effortless and refined manner. Wearing a mixture of classic looks from AMIRI’s oeuvre, Cloud brings Mike Amiri’s elevated craft to life: in a faux-fur outerwear, signature kick-flare tailoring and hallmark Americana silhouettes. The campaign was directed by creative director Jonny Lu.
Both carving unconventional paths, Cloud’s passion and artistry resonates with Mike’s own. Following a swift rise informed by his acclaimed, breakout role in Euphoria, the actor now stands at the vanguard of a new generation of American talent driven by boundary-free creativity and art. It’s these characteristics that not only appeal to Mike Amiri, but also mirror his own steadfast attitude. – from Amiri