Italian fashion brand GENNY presented their Cruise 2023 Collection with a lookbook consisting of 10 looks. For the collection, Creative Director Sara Cavazza Facchini was inspired by the enchanting West Hollywood and the seventies and eightes atmosphere around it. The collection brings out Genny’s signature pieces infused with opulent fabrics, shiny materials and floral features. The looks were made for shinig, having fun and dancing on a sparkling dance-floor.
Parterre for international stars, icon of glamorous luxury, crossroads of amorous intrigues to the beat of authentic rock. Welcome to the most intriguing California castle in Los Angeles: the Chateau Marmont. Not only an historic hotel, but a charming symbol of celebrity culture. – Genny
Blouses, bustiers and suits worn on skin. A setup of luminous femininity not giving up on masculine touch, evoking the charm of actresses and models such as Charlotte Rampling and Patti Hansen, posing for the great photographer Helmut Newton against the backdrop of the Chateau Marmont. Shiny blazers infuse sensuality to the most structured suits, together with enchanting pearly trench coats. And so is the shirt: soft, iridescent, sparkling in the dark. Not forgetting small jackets closed by enameled buttons, revisiting a precious style detail dear to the Genny heritage. – from Genny