Design duo Lucie and Luke Meier presented JIL SANDER Pre-Fall 2022 campaign captured by fashion photographer Chris Rhodes, and composed by Belgian collage artist Katrien de Blauwer. For the campaign Blauwer selected, deconstructed and recomposed the brand’s Pre-Fall 2022 pictures into a new narrative. The campaign features intimate and delicate images that explore the way we only seem to understand ourselves, our emotions, and our world, through memory, as a sequence of fragments.
It is important to us finding new dimensions in what we do. We are extremely appreciative of the affinity we found with Katrien: she immediately understood our intentions and expressed them beautifully. – Lucie and Luke Meier, Jil Sander’s creative directors.