Fashion brand SELF-PORTRAIT presented their debut bag collection, with a campaign “The Bow Is Mine” starring supermodel Naomi Campbell captured by photographer Renell Medrano. In charge of creative direction were Han Chong and Frosty, with styling from Haley Wollens, and beauty by hair stylist Rio Sreedharan, and makeup artist Angloma. For the campaign, that was inspired by the 90’s hit song “The Boy Is Mine” by Brandy & Monica, Naomi is wearing selected pieces from the brand’s Fall Winter 2022.23 collection. The Bow Bag debuts with two styles – the Bow Mini and the Bow Micro.
Being British it’s always important to me to support talented creatives from my own country especially those that celebrate women in the way self-portrait does. Collaborating with Han, Renell and Haley on my first campaign for the house was a great experience both culturally and creatively which made the experience feel nostalgic of an era when it was all about storytelling through the image. – Naomi Campbell
When thinking about how to launch the Bow Bag, I was feeling quite nostalgic and reflective of the past and kept being drawn to the nineties, an era when fashion was sweet yet tough, and heavily influenced by music. The origins for this campaign came from such a simple idea born out of a play on words with the name of our new bag. Given the ambition, it could have been impossibly challenging, but I was so honoured when everyone jumped on board to make it a reality – from creative ingenues Renell and Haley, to the legendary Naomi who stars as our leading lady and to Brandy and Monica for allowing us to use their iconic track to bring our dream video to life.
There is only one person I knew would be able to fill the role of our lead for this video…Naomi defines not only the era we are paying tribute to through this project, but she represents everything the self-portrait woman stands for – she’s strong, independent, provocative, and always authentically herself. – Han Chong, self-portrait Founder and Creative Director