Sportswear brand PUMA teams up with supermodel, actress and the brand’s global ambassador Cara Delevingne, and queer artist Carra Sykes for PRIDE 2022 Together Forever Collection that celebrates love, acceptance and chosen family. The collection focuses on vibrant logos and graphics that pay tribute to self-expression and authenticity. It includes tees, hoodies, shorts, plus a patterned bralette, and matching leggings, all of which feature visuals designed by Carra Skyes. Fashion photographer LaQuann Dawson captured the campaign featuring a cast that represents the diversity of the LGBTQIA+ community, including Brinda Iyer, Jalen Dominique, Matt Bernstein, Torraine Futurum, and Yassa Almokhamad.
Pride is not as simple as just being proud, it’s a step you take every day to love yourself, to love your community, to accept others, to lead with love. – Cara Delevingne
I drew inspiration from team crests and flags as well as other feelings along the way in the design process. When you put on your team’s uniform, there’s a feeling of pride and comfort knowing that you aren’t alone. There are people cheering you on, but also people waiting for you to fail. When you show up, when your team shows up, you feel empowered to be fully you. There’s a sense of belonging and togetherness. I hope the collection evokes the feeling of being a part of something. – Carra Sykes
PUMA’s ‘Together Forever’ Pride collection is a great example of the positive impact that brand campaigns can have when they include members of the LGBTQ community both behind the scenes and within the creative itself. By bringing GLAAD in early as a thought partner for the collection, and consecutively working with talented LGBTQ creatives such as Cara Delevingne, Carra Sykes, and LaQuann Dawson, PUMA has created a campaign that does much more than celebrate Pride; it gives visibility to some of the most under-represented members of our community and helps humanize LGBTQ people to their neighbors around the country and the world. – John McCourt, Deputy Vice President of Strategic Partnerships at GLAAD.
Pride is a celebration, recognizing over half a century of purposeful strides toward equity and community. This year, PUMA pledges to donate 20% of collection proceeds, with a minimum of $250,000, to benefit GLAAD, an organization helping to ensure fair, accurate, and inclusive representations of the LGBTQIA+ community in media and entertainment. Puma’s “Together Forever” 2022 Pride collection is available starting June 1st from PUMA.com and select retailers.
