Luxury house DIOR unveiled their Fall Winter 2022.23 campaign captured by fashion photographer Brigitte Niedermair, with styling from Elin Svahn. In charge of beauty were hair stylist Damien Boissinot, and makeup artist Peter Philips. Stars of the session are models América González, Maryel Uchida, Philyne Mercedes, and Steinberg. The campaign, that celebrates the next era, was inspired by Mariella Bettineschi’s female portraiture that decorated Dior‘s FW22 show space back in March. The collection designed by Maria Grazia Chiuri, fuses the present with the future, and blends savoir-faire with innovative technologies.
“Through the lens of photographer Brigitte Niedermair, the models echo these iconic figures, embodying the experimental audacity of the collection amid a hushed decor subtly evoking that of a cabinet of curiosities.From clothing to accessories, the creations transform the Dior legacy by blending aesthetics and technology. The emblematic Bar jacket is adorned with technical inserts created in collaboration with Italian start-up D-Air lab, while reinterpretations of the Dior Bobby, Lady Dior and Lady D-Joy bags through the prism of modernity exalt the ateliers’ virtuoso savoir-faire.These images that symbolize power, strength and passion stand as an ode to Dior’s inventiveness, linking past, present and future.” – from Dior