Luxury house GUCCI presented their Resort 2022 Collection, that celebrates the beauty of travel, with a campaign captured by fashion photographer Max Siedentopf. In charge of creative direction was Alessandro Michele, with styling from Luca Galasso, set design by Victoria Salomoni, and casting direction by Marianna Rizzi. Among the stars of the campaign are Anok Marial, Matilde Buoso, and Ruiqi Jiang. The collection explores the brand’s long-held legacy in travel, a constant source of inspiration, and it brings a wide range of products, including both men’s and women’s ready to wear pieces, shoes, bags, sunglasses, hats, and beach blankets. For the season GG monogram is reimagined with a zig-zag-patterned background, as well as with vibrant color combinations unique to the specific warm-weather havens where they are exclusively sold. The cities featured within the collection include Bondi, Bodrum, Cancun, Cannes, Capri, Dubai, Forte dei Marmi, the Hamptons, Hawaii, Ibiza, Jeju, Marbella, Miami, Monte Carlo, Mykonos, Okinawa, Palm Desert, Porto Cervo, Phuket, and Rio de Janeiro.
“The women’s ready-to-wear selection presents a variety of day dresses including cotton sangallo styles and printed muslin gowns enriched with colorful lace details. Perfect to pack, matching sets of GG tweed or GG chevron add an elegant yet relaxed feel. Swimsuits in a variety of styles come in bright hues, including a tie-dye print one-piece defined by a palm tree and the Gucci logo. As a part of the exclusive destination offer, T-shirts, sweatshirts, and shorts feature the names of select cities.
The men’s ready-to-wear is defined by lightweight knitwear and linen jackets, as well as patterned button-downs and tie-dyed T-shirts and sweatshirts—all in seasonal hues. There is also a full selection of denim shirts, shorts, and pants featuring playfully embroidered patches.
The handbag selection sees a reimagination of the GG monogram, with a zigzag pattern reinforcing its bold energy. Emblazoned across lined raffia-effect totes, beauty cases, and mini bags, each palette variation is unique to the resort destination and features a leather label identifying which city inspired the design. Select places will also present unlined raffia tote bags.” – from Gucci
