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Forward Motion: MCM Fall Winter 2022.23 Collection

July 11, 2022
in Ad Campaigns, Fall Winter 2022.23 Campaigns, Female Models, Male Models, Menswear, Womenswear
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©MCM, Photography by Dan Beleiu

Fashion house MCM presented their Fall Winter 2022.23 Collection with a campaign starring models Ko Ga Young, Sculy Mejia, and Leon Dame lensed by fashion photographer Dan Beleiu. In charge of styling was Raphael Hirsch, with set design from Leonardo Papini, casting direction by Kyra Sophie Wilhelmseder, and production by WA GMBH. Beauty is work of hair stylist Virginie de Pinto Moreira, and makeup artist Vassilis Theotokis. The collection was inspired by the brand’s codes of travel and mobility, and it explores culture of motorsports. It plays with construction and deconstruction, and it fuses inventive tailoring with modern cuts to bring powerful silhouettes.

MCM
©MCM, Photography by Dan Beleiu
MCM
©MCM, Photography by Dan Beleiu
MCM
©MCM, Photography by Dan Beleiu
MCM
©MCM, Photography by Dan Beleiu
Tags: ad campaignsfw22menswearWomenswear

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