Fashion brand MIU MIU unveiled their Fall Winter 2022.23 Character Study campaign featuring actresses Emma Corrin, Sydney Sweeney, and Demi Singleton, and models Maty Drazek, Amber Later, Jade Rabarivelo, and Emily Ratajkowski. In charge of photography was Tyrone Lebon, with styling from Lotta Volkova, and creative direction by Lina Kutsovskaya at Be Good Studios. The campaign features youthful, dynamic, and rebellious spirit, and it finds a power in delicacy, a strength in tenderness, and a wisdom in youth.
“An expression of an attitude, a reflection of a mind-set, a study of character. The campaign for the Fall/Winter 2022 Miu Miu collection by Miuccia Prada expands on the template established for spring – like the clothing itself, it is a reiteration of an idea, a series of portraits of exceptional figures each of whom is innately tied to the brand, its ideology. It is a reconsideration and reexamination.” – From Miu Miu
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