American fashion company TOMMY HILFIGER announced its return to the New York Fashion Week officia calendar, after the three years hiatus. The Fall 2022 collection will be presented on September 11th at 7 p.m. EST, with an experimential runway event that will unveil the latest “See Now, Buy Now” collection while immersing audiences physically and digitally into a refreshed brand world. Taking place at Skyline Drive-In in Brooklyn, the interactive experience will draw inspiration from New York’s one-of-a-kind creative scene: an epicenter of people and subcultures, a collision of lo-fi and hi-tech, and a fusion of style and creativity.
NEW YORK FASHION WEEK
My heart immediately went to New York’s iconic creative culture when I thought about where to launch our return to fashion week,” said Tommy Hilfiger. “This is where fashion, art, music and entertainment was all coming together when I first started out in the industry. And today, it is still this approach that inspires me to engage with the cutting-edge communities building new creative experiences. This season is all about the collision of my favorite archival inspirations with new live event concepts and virtual worlds. It’s the perfect expression of what we stand for as we pay homage to our roots with a return to NYFW. – Tommy Hilfiger
The Fall 2022 Collection will be livestreamed into the global Roblox community, accompanied by avatars dressed in the latest styles strolling through New York. Every piece will be available to shop on Hilfiger official sites, including digital pieces which will be available on Roblox.
