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British rapper and singer Pa Salieu stars in A-COLD-WALL* Pre Fall 2022 campaign captured by photographer Ken-Tonio Yamamoto. Styled by the brand’s longtime collaborator Robbie Spencer, the campaign blend genres and influences, as well as the season’s dynamic pace and experimental spirit.
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Embracing an atypical approach, led by his direct and distinctive lyrical style, collaborations with the likes of FKA Twigs and Yussef Dayes illustrate a determination to subvert the boundaries of his form. Salieu’s ability to examine the existing social landscape while imagining new futures and possibilities place him firmly in line with core ACW* themes set by Samuel Ross – a partnership formed through shared experience and intention. – from A-COLD-WALL*.
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The Pre Fall 2022 collection, focused on protection, insulation, volume and digital graphics, is perfectly captured by Ken-Tonio Yamamoto’s futurist lens. It features volt colour palettes, technical detailing and reconfigured graphics, absorbed into a singular visual – light, shadow and distortion lending the imagery a three-dimensional appearance.
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