British rapper and singer Pa Salieu stars in A-COLD-WALL* Pre Fall 2022 campaign captured by photographer Ken-Tonio Yamamoto. Styled by the brand’s longtime collaborator Robbie Spencer, the campaign blend genres and influences, as well as the season’s dynamic pace and experimental spirit.
Embracing an atypical approach, led by his direct and distinctive lyrical style, collaborations with the likes of FKA Twigs and Yussef Dayes illustrate a determination to subvert the boundaries of his form. Salieu’s ability to examine the existing social landscape while imagining new futures and possibilities place him firmly in line with core ACW* themes set by Samuel Ross – a partnership formed through shared experience and intention. – from A-COLD-WALL*.
The Pre Fall 2022 collection, focused on protection, insulation, volume and digital graphics, is perfectly captured by Ken-Tonio Yamamoto’s futurist lens. It features volt colour palettes, technical detailing and reconfigured graphics, absorbed into a singular visual – light, shadow and distortion lending the imagery a three-dimensional appearance.
