French fashion designer MARINE SERRE presented the Fall Winter 2022.23 Hard Drive Collection with a campaign captured by photographer Marc Hibbert at Lafayette Anticipations, during the 2 days exhibition that followed the Paris runway show. The campaign was shot avoiding any structural construction and production waste, strongly embodying the hybridization of arts and play on cultural references – both inherent part of the House’s identity. Also, a selection of the collection looks has been digitalized in partnership with Skinvaders to be available digitally on Zepeto. Ther stars of the campaign are models Anamaria Cioboata, Tyler André Forbes, Nandy Coulibaly, Kina Vandevelde, Sofiane Belaasri, Valerin Vanegas, Nana Takagi, Adina Fohlin, Eve Salvail, Brandi Quinones and singer Sevdaliza. In charge of styling was Benoit Bethume, with casting by William Lhoest, makeup by Janeen Witherspoon, hair by Ali Pirzadeh and nails by Anais Cordevant.
As a hardware that stores and protects a body’s technological essential information – MARINE SERRE’s Hard Drive collection presented last March in Paris compresses the House’s ethos, disclosing its core materials and innovative savoir-faire, questioning fashion boundaries and its interactions with Art, Culture and Society. – from Marine Serre
MARINE SERRE Hard Drive collection will be available from July 28 th 2022 at marineserre.com and in selected stores.
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