Fashion house JIL SANDER presented the Fall Winter 2022 campaign featuring the iconic pieces of the women’s and men’s collections imagined as architectural elements, parts of the environment. Creative Directors Lucie and Luke Meier collaborated with photographer Chris Rhodes who captured a series of still-life images to be shown on billboards, in cities and in nature.
Featured on the campaign are the profile of a black pump shoe with an aluminium blade heel; a silver necklace studded with round Lapis Lazuli; the cylinder of an elongated Cannolo bag; the frontal engagement of a shiny black pointy boot; a silver sling back; a golden mule; an exploded silver spiny brooch; an inflated handbag with a red heart-shaped ornament; a flat disc jewel: the small is big, our body parts the scale of the landscape.
The shape of what we wear, of who we are, is part of the spaces we live in.
Objects go out of proportion, become surreal, and challenge the way we look at things.
Thought as interactive, to share a different view with the casual passers-by, the images of the campaign – icons – can transform what we look at in what we feel like.
Front and centre. – from Jil Sander