Fashion brand OFFICINE GÉNÉRALE presented their Fall Winter 2022.23 campaign featuring supermodels Saskia de Brauw and Henry Kitcher lensed by photographer Vincent van de Wijngaard. In charge of styling was Isabelle Kountoure, with beauty from hair stylist Ed Moelands. Creative direction by Vincent van de Wijngaard, Saskia de Brauw, and Mark Schuijt. The brand’s first global campaign takes place along the beaches of Audresselles in northern France, and it explores the present, both fixed and in perpetual motion.
The point of departure was the shore, with the idea to travel outside the city. I was born by the sea, so this backdrop and the surroundings truly speak to me and strengthen the impression that the clothes make. The perspectives are vast, yet there’s this feeling of closeness to these two characters – their relationship to each other and to their clothes – Pierre Mahéo, Designer and Founder
These short films have the character of a movie trailer, all shot on a Super 16 mm film format to preserve the original dimensions of cinemascope. There’s a storytelling element at the forefront combined with a special strength from all the creative forces involved in this project – Vincent van de Wijngaard, Creative Director
Although the film takes place in the present, there is a sense of transcending time – traveling back to a place of memory, a meeting, a return to where two stories come back together. The sea does something magical to our minds; it pulls our gaze toward the horizon, soothes our thinking – Saskia de Brauw, Creative Director and Model