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TOMMY HILFIGER Presents New Monogram for Fall 2022

Graphic designer Fergus Purcell reimagines the brand’s core DNA


Fashion house TOMMY HILFIGER presented the brand’s new monogram TH MONOGRAM, created in collaboration with celebrated British illustrator and graphic designer Fergus Purcell. The monogram, that is the centerpiece of the brand’s Fall 2022 collection, reimagines the classic codes of prep. After extensive research into the Tommy Hilfiger archive, Fergus Purcell created a bold reinterpretation of the brand’s motifs. TH monogram, created from an interlocking T and H, fuses the classic with the contemporary, and brings a new perspective to prep sensibility. Among the models who star in Tommy Hilfiger TH Monogram’s Fall 2022 campaign are Ajok Madel, Alton Mason, Jordan Barrett, Luna Bijl, and Meadow Walker.

Since 1985, the ‘TH’ monogram has stood for authentic prep style, playfully reinvented for all. Fergus Purcell has been a truly inspiring collaborator. His elevated approach and connection to street culture is unique. It has been a joy to reinvent our monogram with him – for 2022 and beyond. – Tommy Hilfiger

What I love about the brand is that it’s high impact; very colourful, very confident and very immediate. These were the inspirations that drove my design, and the desire to make something that was new and iconic but also felt as though it could have existed already. I’m very pleased with the results! – Fergus Purcell

Purcell’s new motif has inspired Tommy Hilfiger’s Fall 2022 “TH Monogram” collection, which brings a forward-thinking spirit to East Coast heritage style across men’s, women’s and kidswear. Premium monogrammed pieces are offered in the brand’s signature Burgundy, Navy and Snow White. On puffers, accessories and unisex styles, the monogram is abstracted into an all-over pattern, whilst on the iconic Rocky Parker and across tailoring, it is depicted as a tonal lattice. Shifts in scale reflect the dynamic versatility of this new brand mark. Refined fabrication and detailing elevate the offering.” – from Tommy Hilfiger

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