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VERSACE Introduces Greca Goddess Line

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August 31, 2022
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VERSACE Introduces Greca Goddess Line

August 31, 2022
in Accessories, Ad Campaigns, Bags, Fall Winter 2022.23 Campaigns, Versace, Womenswear
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©Versace

Luxury fashion house VERSACE presented their new line of bags & accessories titled Greca Goddess as a part of the brand’s Fall Winter 2022 Collection starring actress and brand ambassador Lily James. The new Greca Goddess harnesses Versace’s culture of myth and luxury across a range of bags and accessories, each finished with the brand’s Greca insignia—a long-held symbol of the Versace brand that borders the Medusa head signifier.

SSENSE GLOBAL

BAGS

Greek Goddesses have always been part of Versace DNA and the Greca Goddess captures their clash of cultures and emotion. Classical with a subversive rebellion, the cold metal Greca dressed in warm gold. These juxtapositions create something new. When I touch the strong, cold metal of the Greca it makes me feel my strength and confidence. – Donatella Versace

©Versace
©Versace

Bags and accessories have a sculptural feel, with precise angles and feminine curves coming together in sleek leather for an overall feeling of richness. The geometric Greca hardware powerfully punctuates each style, never a timid decoration but rather direct and permanent in burnished-gold metal. It’s an enduring symbol of Versace’s continuous message, linking the brand’s cultural, geographical and design origins while always moving forward. A shoulder bag and large clutch make-up the line’s bag selection, with the east-west shoulder bag available in large and standard sizing and with interchangeable Greca chain or leather shoulder straps. Across the clutch bag, Greca hardware features as a central hand-slip, allowing the bag to be tightly snatched in the hand and carried for more impulsive styling. A range of small accessories completes the new line, with chain wallets, small clutch bags, and card cases, each featuring a golden Greca at the center. – from Versace

©Versace
©Versace
©Versace
©Versace
©Versace
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