Italian luxury house ZEGNA and the world’s most successful football club REAL MADRID announced a unique partnership in which Zegna will become Real‘s Official Luxury Travelwear partner. The partnership is set to launch during the 2022/2023 season. Zegna will create exclusive outfits for men’s and women’s football and basketball teams, along with their respective technical members. Real Madrid‘s football players will wear the new official outfits for the first time in their first Champions League away match. The deal will be officially celebrated in Madrid with an exclusive event on September 30th. The collection fuses two brands’ heritages, focuses on luxury craftsmanship, and brings modern aesthetic. Zegna and Real Madrid share many similar values such as the idea that excellence comes from hard work, the conviction that giving back to society is mandatory, and the will to turn histories into inspiration to keep conquering new grounds.
“Zegna recently unveiled its new and dynamic signifier and logo that will be further amplified via the partnership with Real Madrid. The signifier is based on a double-stripe graphic that pays tribute to a road known as 232 that originates in the mountains and crosses through Oasi Zegna – the free-access natural territory extending 100-square kilometers in Northern Italy that was created as a result of the founder’s early commitments to sustainability. This road is an inspiration to everyone at Zegna and is woven into everything the Company has done for 112 years. It echoes the founder’s essential truths that we must weave the fabric of a tomorrow. The road has now become a part of the Zegna identity, stitched into the very fabric that bears the name. As a representation of all Zegna has done and sets out to do, the vicuna-coloured signifier now weaves through every collection of the brand.” – from Zegna