Fashion brand JW Anderson unveiled its Spring Summer 2023 A Gaming Arcade Collection, that explores other realities, with a fashion show on Saturday, September 17th, during the ongoing London Fashion Week. The collection explores a parallel world, where people are trapped in their computers, and they are blending with keyboards and screensavers. Objects are trapped within items of clothing, and screensavers land over the body, on bags and accessories. The essential shapes and the magnified details highlight twisted obviousness. With the collection designer Jonathan Anderson explores the reality of today, and asks the question: Are we falling into our screens, becoming our phones? The designer also payed tribute to the late Queen Elizabeth II, with a black t-shirt featuring words Thank you.
“Crumpled t-shirts with humongous washing tags; camisoles so big, one bra cup becomes the whole top; the waistline migrating to the neckline; giant keyboard keys as decorations, small key as a pavè on the whole top. Dresses are completely abstract in their balloon shape: a plastic bag, with a red fish trapped inside; a sculpted mirror; covered in prints worthy of a garden chair. Leisure is important, so a hammock becomes a dress while jumpers and tees hang from laundry hangers. A focus on the shoulder, hollowed out from the inside; shimmering tailoring and dresses. Tees, literally, as surfing boards. Finally, sunset on a second skin. All of it on boots, slippers, and bags that occasionally, become miniatures.” – from JW Anderson