Fashion brand KIMH?KIM presented its Spring Summer 2023 Womenswear Collection, that pays tribute to Seoul, on Tuesday, September 27th, during the ongoing Paris Fashion Week. The collection titled Neo-Seoul (the new Seoul) is the sixth chapter of the brand’s OBSESSION series, and it celebrates both futuristic and the traditional elements of the city. For the season, designer Kiminte Kimhekim reimagined Korean traditional costume Hanbok in a modern way. The digital runway portrays the five most inspirational women in Korean history who represent elegance, strength, romance, beauty, and delicacy.
SPRING SUMMER 2023 COLLECTIONS
Seoul is one of the most active cities in the world. The place itself gives me a lot of energy. And I love how futuristic vibes and traditional elements coexist in this city. – Kiminte Kimhekim
“The modern structure and elevated simplicity of KIMH?KIM’s tailoring are styled with active wear such as UV-protective and highly absorbent tops and leggings, convertible shield sunglasses, and reflective running gears including gym bags, hats, and sneakers. Micro-short skirts in nylon, exaggerated bow tops in Mikado silk, and belt-attached details show the new aspect of couture.” – from Kimh?kim
Creative Director: Kiminte Kimhekim
Photographer and Director: Minju Kim
Director of Photographer: Wongurl Lee
Jimmy Jib: Hyunseok Seo
Follow Camera: Seunghan Cho
Second Follow Camera: Haeji Lee
Lighting: Seungwon Lee
Models: EZ, Hanna Jang, Jiwon Park, Minjeong Kang, Joohyun Lee
Hair: Yunna Jang
Make-Up: Seyeong Ahn
Assistants: Jaehyung Cho, Jisun Chung, Hyeji Kim, Jihae Hwang
Location: Seoul, Republic of Korea
