Fashion brand ANTEPRIMA presented the Spring Summer 2023 Collection, with a show held on September 22nd, during the ongoing Milano Fashion Week. The brand celebrates its 30th anniversary with a special collaboration with Marcello Morandini. For this season, creative Director Izumi Ogino reinterprets the brand’s codes, looking to the past to envision future style, while still making the contemporary looks made for every woman. Ogino was also inspired by her muse Catherine Deneuve and Cuban-American artist Carmen Herrera.
The special collaboration with Marcello Morandini, Italian architect, sculptor and graphic designer is reflected in the amplified prints with oversized proportions, in the contrast black / white capable of reflecting the positive and negative binomials, immobility and movement. Morandini celebrates the 30th anniversary of the iconic “Bine” chair and in on the occasion of the 30th anniversary of Anteprima, he designed an exclusive print motif.