Fashion brand VIVETTA presented the Spring Summer 2023 Womenswear Collection with a show held on September 23rd, during the recently finished Milano Fashion Week. For the collection, the brand was fascinated by the charm of plants and flowers, and the powerful comunication that is enstablished between the botanical world and the human one. Vivetta was intrigued by the work of the American researcher Cleve Backster, who in the Sixties applied a polygraph to plants and leaves and apparently showed their “emotional” response. In the world of Vivetta, sentiment coexists with a sense of humor, fantasy suggests landscapes where sweetness is tinged with seduction, and the romantic game is expressed with the grace of a mischievous and dreamy femininity.
To celebrate a season of new beginnings, Vivetta chooses the violet, a humble, romantic but also very fragrant ower that announces the springtime, as a symbol. It is the leitmotif that crosses the whole collection interwining with the heart shape of its tender and delicate leaves. Multicoloured violets blossom on 3D embroidered tulle bodys; they are printed in rainbow colours on pleated skits and applied on transparent nude colour tunics and trousers; they are croched in relief on miniskirts and crop tops. – from Vivetta
The heart, a symbol of love and malice, opens itself as a cut- out on small shortened blousons; shows the navel framed with rhinestones; transforms itself in mini-shorts that uncover the legs; is carved in the knee-high leather boots. The surrealist symbols dear to Vivetta, alternate in a musical way with the romantic elements. The embroidered hands on tulle bodys enphasize the breast, or hug the round neckline of crispy popline shirts. The silhouette is short,wraping, feminine alternating in contrast with larger volumes and lengths to the ankle streamlined and sensualized by platform sandals with a vertiginous heels. – from Vivetta