Known for the architecture, bars and youthful energy, Flatiron District is a lively, diverse neighborhood with historic charm. It is named after the iconic wedge-shaped Flatiron Building designed by Daniel Burnham and Frederick P. Dinkelberg in 1902. Located between downtown and midtown, this area ranks high for convenience.
HOTELS
Searching for the perfect stay in Flatiron District, we’ve chosen the magnificent Freehand New York as our base to explore the area.
Location
This stylish four-star hotel is situated in Lexington Avenue between 23rd and 24th street, in the city’s prime location – the dynamic Flatiron District, in Midtown Manhattan. Close to the most popular sights, some of the best of New York’s cultural and dining locations can be found mere footsteps from the hotel.
The 6-subway line is just 160 m away, while the Union Square, Midtown, and the iconic Flatiron building are within walking distance.
The Story
The hotel is a result of the thoughtful renovation of the former George Washington Hotel, home to some of the most prominent artists and writers of the past century. A 90-year-old building emerged at a time of rapid growth and tumult in US history, and it was a boarding house where poet W. H. Auden and novelist Christopher Isherwood lived in the 1930s.
Design
Envisioned by the New York-based design studio Roman and Williams in creative collaboration with the Sydell Group, the interior takes the literal and figurative design cues from the original George Washington Hotel. Original ideas from the past are captured, distilled, and new concepts and manifestations are layered on and injected, in the embrace of cross-cultural dialogue. – say the designers.
From the moment you step inside, you’re surrounded by unique design, a combination of old and new. The entry to the hotel features the historic millwork that was carefully restored to its original repose. Upstairs is the George Washington Bar, that features the portrait of the first president of the United States, that was already hanging in the building. The original mahogany millwork and a warming fireplace add to the moody atmosphere, combined with a lively flame stitch upholstery on the sofas and brass hardware and metal accents.
The public spaces of the hotel, as well as the rooms feature the artistic interventions made in collaboration with the Bard Live Arts Program at Bard College. The work of emerging artists can be seen on the walls and corridors both in the public and private spaces.
Rooms
Elegant, 1930s inspired interior design extends from the public spaces up to the 395 stylish rooms, ranging from Craftsman-style bunk rooms to suites. The old-school New York flair is balanced with Roman and Williams’ custom designs.
The designers continue their evolution of the new and unique room types, with well-conceived seating, carefully placed lighting, natural materials and an inspiring color palette. Luxurious details such as comfy beds, private bathroom with bathrobes, slippers and Argan amenities, as well as a chocolate, water, HD smart TV’s and an in-room safe, give a warm and sophisticated touch to each room.
Each of the Freehand New York’s 395 rooms has a commissioned mural by one of 10 selected artists from Bard College, inspired by the building’s tradition of supporting local talent.
Bars & Restaurants
Some of the best bars and restaurants in the city are located at the Freehand New York. The Broken Shaker rooftop oasis offers an eclectic menu of handcrafted cocktails and fresh bites, along with the breathtaking views of the city. Georgia Room and Bar Calico are the gathering point for both for the locals and the travelers. Named after painter Georgia O’Keeffe, it is the place where you can often find the hottest celebs and fashion influencers. Latin American inspired Comodo restaurant is located on the first floor and offers a menu that pulls from Chef Donnelly’s childhood kitchen.
Keep up with Freehand New York hotel on Instagram – @freehandhotels
