Fashion brand SPORTMAX unveiled its Fall Winter 2022 To Be Loved By You Capsule Collection that was inspired by the cinema’s femme fatale Marilyn Monroe. The knitwear collection includes tight-fitting silhouettes, cashmere on oversized knitwear, and contrasting chromatic and textured details. With 2B <3 ByU collection, Sportmax fuses determination with sensuality, and celebrates empowerment. The rising star on the modeling scene Iris Law stars in the campaign captured by fashion photographer Thue Nørgaard. In charge of art direction was Heiko Keinath, with styling from Elodie David Touboul, casting direction by Giulia Massullo, and production by Blanc Agency. Beauty is work of hair stylist Christian Eberhard, and makeup artist Min Kim.
