Italian luxury house GUCCI unveiled its Fall Winter 2022 Timepieces Collection with a campaign starring Oscar-winning actress and film producer Jessica Chastain lensed by fashion photography duo Mert Alas and Marcus Piggott. In charge of creative direction was Alessandro Michele, with art direction from Ezra Petronio. The campaign celebrates the unique design of the brand’s watch collection.
“A milestone in Gucci’s Swiss watchmaking history, some automatic styles are fitted with the first in-house GG727.25 caliber, encased in an ultra-thin 7.2mm case with sleek bezel and contemporary architectural details. The iridescent selection includes different color variations. A glass dial defines the silhouette, changing hue when exposed to light, while the Interlocking G motif appears as a subtle nod to the House’s founder. Classic steel bracelets with streamlined silhouettes appear as part of the new timepieces collection. Variations include 18k gold-plated dials and sparkling diamonds, resulting in integrated designs with elevated finishes.” – from Gucci
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