Luxury house VERSACE unveiled Dylan Purple Fragrance 2022 campaign starring the rising star on the modeling scene Iris Law lensed by fashion photographer Carlijn Jacobs. In charge of styling was Allegra V. Beck, with creative direction from Charles Levai and Kevin Tekinel, and casting direction by Piergiorgio Del Moro and Samuel Ellis Scheinman. Beauty is work of hair stylist Karim Belghiran, and makeup artist Porsche Poon. For the campaign Iris was joined by models Kit Butler, Alex Consani, Oscar Davila, Allan Estrada, Sergine Lam, Kenia Martinez, De’laney Ortiz, and Fernanda Vega. Video campaign directed by Gordon Von Steiner. Dylan Purple is Versace‘s new fragrance, that blends a sparkling bergamot with joyful tones of orange and notes of juicy pear for an explosive finish.
“The Dylan Purple campaign transports viewers into an endless summer, with protagonist Iris Law starring in her second campaign for the brand following this year’s La Vacanza campaign. Director Gordon Von Steiner creates a visual continuation from his previously directed Versace Dylan Turquoise fragrance campaign starring Hailey Bieber, with innovative fluid camera movements that rotate from scene to scene, sunrise to sunset, bikini outfits to beautiful party dresses, creating a sense of an immersive ‘Versacesphere’.” – from Versace