Seoul-based brand WE11DONE unveiled its Fall Winter 2022.23 campaign starring supermodel Mariacarla Boscono, Lennert de Lathauwer, and Kamil Pluymlensed captured by fashion photographer Willy Vanderperre. In charge of styling was Olivier Rizzo, with casting direction from Ashley Brokaw. Beauty is work of hair stylist Louis Ghewy, and makeup artist Lynsey Alexander.
“The new campaign reaffirms the brand’s mission to disrupt the status quo and expand the realm of sartorial potential. Creative element referencing European royal knight armor at the end of the Middle Ages ingeniously collides with the classic flannel volume coat and gorgeous sequined evening wear of the Fall Winter 2022 collection, creating a sharp contrast across the eras. The contemporary designs are thus re-imagined with multi-dimensional balance. A fresh, anarchic wave transcends to a state of revolutionised neutrality.” – from WE11DONE