Fashion brand DIESEL presented its Life Is A Game Holiday 2022 campaign captured by photographer Sharna Osborne, with art direction from Christopher Simmonds. The campaign captures holiday’s spirit and humor with photos that almost look like a series of highly stylized and sophisticated internet memes that combine seemingly unrelated images in ironic compositions. For the campaign models are wearing Diesel‘s Pre-Spring 2023 collection, that explores pop, utility, and denim, and brings experimentation and responsible innovation.
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“Signature pieces have evolved, and new styles are introduced, creating even more chances for play, rebellion and pleasure. Branding is all about play. Diesel logo sweaters are printed on the inside, which appears on the outside as if the print bleeds. Cargo pants have oversized pockets; there’s fresh functionality in waterproofed denim jackets and coats. Neon sweater dresses are pure pop in pink, green or lime, whilst Metallic knit and dresses are a new Diesel signature.” – from Diesel
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