Discover unprecedented moments of overcoming limits within various fields. South Korean football player Son Heung Min is the face of Gentle Monster’s Spring Summer 2023 Bold Collection. Inspired by the stars in the galaxy, all the models feature the signature Bold symbol on the temples, showcasing the brand’s unique aesthetic.
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The BOLD Collection metaphorically conceptualizes the galaxy’s stars as symbols of valiance and boldness. The softly-curved temples and flat tips complete the bold design of this collection. For the campaign, Son wears Antena 01 and Eve 01 models, that feature a simple black frame and a modern, voluminous silhouette.
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