LOEWE worked with the renowned photographer Juergen Teller on their Spring Summer 2023 pre-collection campaign. Portraying an individuality, personality and swagger, the campaign features and array of creatives from Director Luca Guadagnino and costume designer Sandy Powell, to actors Taylor Russell, Tang Wei, Leo Wu, Chloe Sevigny and Naomi Ackie along with artist Roni Horn, model Jeanne Cadieu, singer Yeri, and performer Mari Natsuki.
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Posing as living sculptures, the protagonists interact with iconic LOEWE bags such as the Puzzle, the Puffer Goya, and styles from the new Chinese Monochrome collection. Wearing pieces from the collection—a mixture of sport influences, humongous sculptural volumes and blunt surrealism—they look straight into the camera, insouciantly interacting with the viewer. Teller’s harsh, unapologetic gaze and taste for the absurd charges the shots with a twisted sense of humor, multiplying the facets to LOEWE’s prismatic identity. – from LOEWE.
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Discover more of the campaign in a gallery below.
