Pharrell Williams‘ digital-first auction house and content platform JOOPITER held their first auction yesterday, titled Son of a Pharaoh, with a total of $5.25 million in sales, surpassing the sales high estimate of approximately $3.2 million. Announced in late September, the auction features an unprecedented collection of personal cultural artifacts from across Williams’ career, nearly all one-of-one, custom, and created with input from Williams. The sale was led by the Jacob & Co. N.E.R.D. Character Pendant Chain, colloquially known as one of the most iconic custom chains in music history, which sold for an extraordinary $2.184 million and over 9x its high estimate.
The second highest-selling lot was the Jacob & Co. N.E.R.D Brain Chain in white gold, which exponentially exceeded estimates, reaching $725,000 at 8x its high estimate. A similar yellow gold version reached $150,000, more than doubling its high estimate. The Jacob & Co 32 Gemstone necklace, featuring diamonds, rubies and emeralds of various sizes and cuts set in 18K yellow gold, sold for $250,000. The luxury watch category achieved 100% sell-through, with four rare Audemars Piguet Royal Oaks all selling in the six-figures. The highest-selling was the Audemars Piguet Royal Oak Concept Dynamograph Unique Piece Titanium Case + Carbon Mainplate which reached a sale of $218,750. – from Joopiter
A portion of proceeds from JOOPITER sales will be used to advance Black Ambition’s work to create the space and conditions for Black and Latinx founders to excel, uninterrupted, and to close the opportunity and wealth gap burdening minority entrepreneurs. In partnership, JOOPITER and Black Ambition will launch a new business competition for Black and Latinx female founders building innovations focused on women’s wellbeing, health and fashion. – from Joopiter
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