Fashion brand VERSACE JEANS COUTURE unveiled its Fall Winter 2022 Denim campaign titled Anti-muse. Forever Unfazed starring musicians Milkie and Deijuvhs lensed by photographer Max vom Hofe. In charge of styling was Allegra V Beck, with creative direction from Fred Paginton, art direction by Cara Shurey, and production by Dazed Studio. Beauty is work of hair stylist Shunsuke Meguro, and makeup artist Lynski Lynski.
“Dressed in Versace Jeans Couture FW22 Denim collection and connecting two eras of counterculture, the pair pose beside scribbled and stamped-on graphics – each page injected with the rule-breaking energy of 70s punk. “For… who cares!” One page reads, inked in pen before an electric blue backdrop. Above, Deijuvhs is lensed standing in a baroque-stained shirt and matching jeans. Later in the zine, Milkie wears a purple, galactic print long-sleeve and sci-fi-inspired printed denim trousers and elsewhere, imagery reimagines the pages as mock-up gig flyers for both artists.” – from Versace Jeans Couture
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