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Anti-Muse: Versace Jeans Couture Fall Winter 2022 Denim Collection

November 11, 2022
in Ad Campaigns, Denim, Fall Winter 2022.23 Campaigns, Male Models, Versace, Womenswear
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Versace Jeans Couture
©VERSACE JEANS COUTURE, Photography by Max vom Hofe

Fashion brand VERSACE JEANS COUTURE unveiled its Fall Winter 2022 Denim campaign titled Anti-muse. Forever Unfazed starring musicians Milkie and Deijuvhs lensed by photographer Max vom Hofe. In charge of styling was Allegra V Beck, with creative direction from Fred Paginton, art direction by Cara Shurey, and production by Dazed Studio. Beauty is work of hair stylist Shunsuke Meguro, and makeup artist Lynski Lynski.

Denim
©VERSACE JEANS COUTURE, Photography by Max vom Hofe
Denim
©VERSACE JEANS COUTURE, Photography by Max vom Hofe

“Dressed in Versace Jeans Couture FW22 Denim collection and connecting two eras of counterculture, the pair pose beside scribbled and stamped-on graphics – each page injected with the rule-breaking energy of 70s punk. “For… who cares!” One page reads, inked in pen before an electric blue backdrop. Above, Deijuvhs is lensed standing in a baroque-stained shirt and matching jeans. Later in the zine, Milkie wears a purple, galactic print long-sleeve and sci-fi-inspired printed denim trousers and elsewhere, imagery reimagines the pages as mock-up gig flyers for both artists.” – from Versace Jeans Couture

Denim
©VERSACE JEANS COUTURE, Photography by Max vom Hofe
Denim
©VERSACE JEANS COUTURE, Photography by Max vom Hofe
View Gallery 23 images
Tags: ad campaignsfw22menswearWomenswear
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