Fashion brand ADEAM presented its Pre-Fall 2023 Collection, that was inspired by designer Hanako Maeda‘s memories of her family vacations spent at resorts in Kawaguchiko, one of the five lakes located at the base of Mount Fuji, Japan. The collection explores preppy tennis outfits and classic silhouettes through the prism of contemporary Japanese fashion. For the season, Adeam fuses versatility with convertibility and creates a carefree elegance. Stars of the lookbook are Benedikte Klüver and Bruna Di.
PRE-FALL 2023 COLLECTIONS
“One of ADEAM’s signatures is tinkering with silhouettes – often protracting them beyond the garment’s “standard” shape. The Wimbledon Knit Top featured in white in the first look is a prime illustration of this collection’s aesthetic philosophy. The oversized mock-layered top combines a striped polo with a cotton poplin button-up shirt and is styled with a maxi skirt with a high slit. A sensuous bias-cut dress is made sportif when paired with the plaid Tennis Club Jacket, which can morph into a vest by removing the sleeves. The same plaid appears in a hooded mini-dress, Trompe-l’oeil layered shirt, maxi skirt, and slacks, taking the wearer from courtside to office. Varsity stripes on collars, waistlines, and camisoles add visual interest to otherwise clean shapes.” – from Adeam