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Discover Ader Error x ZARA Cycle A to Z Collection

December 1, 2022
in Ad Campaigns, Capsule Collections, Female Models, Male Models, Menswear, Womenswear, Zara
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©ZARA

Fashion house ZARA has teamed up with South Korean brand Ader Error for a second capsule collection titled Cycle A to Z. Following the first collection which used the letters “A” from Ader and “Z” from Zara as a framework symbolizing the beginning and end, the brands’ second offering extends the concept to highlight the cyclical nature of all things. Following the ‘Be Generation AZ’ collection, a new circular graphic features across ADER × ZARA’s second offering, fusing the letters A and Z encircled with the alphabet emphasizing the idea of being connected in an infinite cycle of A to Z. Key words to characterize the collection include cycle, repetition, and infinity, all conveyed through this new graphic identity.

CAPSULE COLLECTIONS

©ZARA
©ZARA

Suiting including styles in grey pinstripe, grey checkered, and navy are worn with chunky loafers and relaxed boots. The deep blue of the A to Z logo appears on T-shirts and oversize sweatshirts, and is contrasted with other vibrant tones when worn with a long wool coat in vibrant orange or a down jacket detailed with bright green brushstrokes. Inspiring from ADER ERROR’s unique silhouette and combining the carefully designed details with a fun, spirited mood, the collection is completed with accessories including a nylon rucksack among other uniquely shaped bags, simple and pleated caps, and glasses. – from ZARA

©ZARA
©ZARA
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Tags: ad campaignscapsule collectionsmenswearWomenswear
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