Luxury house FERRAGAMO presented its Pre-Fall 2023 Collection that was inspired by the both sides of Hollywood, the languid glamour of a sunset beachfront as well as the snow-tipped peaks, and the arid desert that lies just beyond the city. For his second collection at Ferragamo, designer Maximilian Davis fuses the heat and sensuality with a cool and distressed spirit, and explores contrasts between beachfront and outerwear, pristine fabrications and raw edges, storied glamour and everyday ease. The collection also explores the history of Hollywood, and brings the tropes of the Western wardrobe – from the introduction of denim, to pocket detailing, belt-wrapped bags and shoes. Fashion photographer Rafael Pavarotti captured the lookbook featuring models Abas Abdirazaq, Ahmadou Gueye, Canlan Wang, Marnix Eyckmans, and Tara Halliwell. In charge of art direction was Edward Quarmby. Beauty is work of hair stylist Virginie Pinto Moreira, and makeup artist Thom Walker.
PRE-FALL 2023 COLLECTIONS
I want to create a new Hollywood for Ferragamo – and it’s about introducing new ways of dressing both for the red carpet and the everyday – Maximilian Davis
“Elsewhere, Hollywood’s high-octane glamour finds a modern sensibility through minimalist silhouettes expressed in remarkable fabrics: a bustier dress in gold foiled eelskin, or a cream silk two-piece padded with down. These are looks which can simply be broken down into pieces, elevated by the techniques and materials used to create them. Staple tailoring silhouettes and elevated everyday essentials are executed with an exacting finesse; the precise hand of Ferragamo’s ateliers appear centre stage.
An undercurrent of fetishism, omnipresent within Davis’ work, is most directly visible through high-shine finishes: the extraordinary gloss of patent skins, or wipe-clean leathers. But an overarching sensuality prevails throughout: scarf drapery, chiffon transparencies and slashed necklines ensure a proudly seductive sensibility; skin-tight cashmere long johns or fetishistic flashes of Ferragamo red echo that spirit.” – from Ferragamo
